Found all over Brazil’s cities, newspaper kiosks are facing something of a moment of reckoning. With the decline of print journalism, and the expansion of convenience shopping via smartphones during the pandemic, these stands are facing something of an identity crisis. But, for four months at the end of this year, they enjoyed a purple patch, thanks to Panini’s 2022 World Cup football sticker collection.

When this year’s album launched at the end of August, sales at newspaper kiosks skyrocketed 347.1 percent in relation to the same week in 2021, according to a survey by credit card service company Cielo.